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Truck Trends

When will it bottom out?

Published in the November 2008 Issue Published online: Nov 15, 2008 News
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We came across some information the other day that really isn't that surprising but it caught us a little off guard nonetheless.

We first mentioned parts of this information in the September issue of SnoWest ("In Tow," September, 2008, page 74) when we told you about the nosedive truck sales were taking.

We now have a more complete picture of the truck sales trend after receiving some information from the Specialty Equipment Market Association (SEMA), of which we are a member.

According to information SEMA sent us late this past summer, pickup sales dropped 26 percent compared to the same period a year ago.

The following chart shows top 10 selling pickups in July, 2008, along with figures showing trends and the sales numbers through mid summer.

Truck Sales
Make/ModelJuly 2008July 2007Percent ChangeJan.-July 2008Jan.-July 2007Percent Change
Ford F-Series Light Duty 26,897 33,893 -20.6% 191,725 247,156 -22.4%
Chevrolet Silverado 26,391 35,718 -26.1% 211,448 271,999 -22.3%
Ford F-Series Super Duty 16,228 20,448 -20.6% 115,260 150,479 -23.4%
Toyota Tundra 13,413 23,150 -42.1% 89,929 105,990 -15.2%
Dodge Ram Pickup Light Duty 13,223 18,173 -27.2% 93,168 133,033 -30.0%
Toyota Tacoma 11,662 13,963 -16.5% 95,730 106,425 -10.0%
GMC Sierra 9,045 11,760 -23.1% 73,921 85,237 -13.3%
Dodge Ram Pickup Heavy Duty 8,105 11,139 -27.2% 57,104 81,536 -30.0%
Nissan Frontier 6,627 5,331 24.3% 30,199 39,379 -23.3%
Chevrolet Silverado HD 6,598 11,279 -41.5% 52,861 85,894 -38.5%